Merconsults — Strategy for Founders

Sharp Strategy for
Founders Who Mean Business

You're building something real. Merconsults gives you the strategic edge to move with confidence — from AI advisory and brand positioning to the tools, expert connections, and hands-on support that actually make a difference.

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Brands I've driven strategy for

Google American Express L'Oréal USPS Bristol Myers Squibb P&G ExxonMobil Hulu Four Seasons

What I Do

How I Help Founders Win

You don't need a full-time CMO — yet. What you need is a sharp, experienced strategist in your corner — one who knows when to advise, when to connect, and when to roll up her sleeves.

01

AI Advisory

AI is reshaping every business. Get clear on what's worth your attention, which tools actually fit your workflow, and how to use AI to work smarter — not just faster. I cut through the noise so you don't have to.

02

Brand Strategy

Your brand is your first impression and your lasting reputation. I help you define it with precision — positioning, messaging, and narrative that attract the right clients and create recognition that compounds over time.

03

Engagement & Channel Strategy

Showing up everywhere isn't the answer. I build strategies around the right channels, the right message, and the right cadence — creating real connection with your audience and results you can measure.

04

Marketing & Communications

When you need hands-on support, I step in. From campaign strategy to content and communications, I bring senior-level execution to your most important moments — without the overhead of a full agency.

05

Founder Launchpad

Just getting started? I'll help you build the foundation right — the tools, the resources, the go-to-market roadmap, and the expert connections to fill the gaps. You focus on your vision; I'll help you build the engine.

Myrlene Laroche
10+
Years in Strategy
F500
Client Experience
2x
University Professor
MS
Columbia University

About Myrlene

The Strategist Behind Merconsults

I'm Myrlene Laroche — a high-impact strategist, educator, and former Fortune 500 executive who has spent over a decade helping brands navigate complexity with clarity, creativity, and care.

My career has been built inside the world's leading global agencies — Accenture Song, Le Truc (Publicis Groupe), FCB, and TBWA — where I've led multimillion-dollar engagements and delivered strategy for some of the most recognized brands on the planet: Google, American Express, ExxonMobil, USPS, L'Oréal, and Bristol Myers Squibb.

Today, I bring that same caliber of thinking directly to founders and growing businesses — without the agency overhead. I also serve as an Adjunct Professor at Columbia University and Queens College, judge the Effie Awards, and write about AI, strategy, and the future of work.

Education & Recognition

M.S. Information & Knowledge Strategy Columbia University
Certificate in Entrepreneurship Cornell University
B.S. Business Management St. John's University
Effie Awards Judge Marketing Effectiveness Recognition
Adjunct Professor Columbia University & Queens College
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Insights & Ideas

Thinking Out Loud

I write about AI, marketing strategy, and the future of work for founders and business leaders who want to stay ahead.

AI & Work

Drawing Back the Curtain: AI Work

A candid look at how AI is actually changing the way we work — beyond the hype, into the real shifts happening in strategy, creativity, and everyday business operations.

Published on Substack Read Article →
Read all insights on Substack

Get In Touch

Ready to Work Smarter?

Whether you're launching, growing, or figuring out your next move — you deserve a strategist who has been in the room. Have questions before booking? Reach out and let's start the conversation.

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